WORCESTER, MASS. — The EcoTarium has announced its five-year, multi-faceted partnership with one of the world’s largest nonprofit scientific and educational organizations, National Geographic. The partnership includes rebranding the EcoTarium’s theater to the Alden Digital Planetarium: A National Geographic Theater, as well as special access to one of the world’s largest and most diverse libraries of award-winning science, nature and adventure films. The EcoTarium will commit a portion of programming each year exclusively to National Geographic films, majority of which have been made available for the digital full-dome format to accommodate venues like the Alden Planetarium.
There are fewer than ten other museums in the United States having this exclusive partnership with National Geographic and the EcoTarium is the first museum partner in New England.
Other benefits of the partnership include access to National Geographic’s wide variety of travelling exhibits, access to exciting and innovative educational resources for local programming, and special benefits for EcoTarium members. Additionally, National Geographic Studios will provide marketing support to the EcoTarium for new film releases.
“Partnering with National Geographic, one of the most well respected providers of scientific content in the world, allows us to work towards our strategic goal of becoming a national leader in engaging communities with science and nature,” said Joseph Cox, president of the EcoTarium.
National Geographic has pledged to produce or release two new titles each year, allowing partners like the EcoTarium a first look at films in development and the opportunity to be among the first to release them in the United States.
“We are excited to have the EcoTarium onboard as a partner,” said Mark Katz, president of distribution for National Geographic Studios. “In addition to helping bring our engaging films to Worcester, Massachusetts, its commitment to screen our films will allow us to create even more content for audiences here and around the world.”
Under this new partnership, the first National Geographic film to show at the EcoTarium is “Mysteries of the Unseen World,” which will be available to the public starting October 11, 2014.