Manager of Marketing and Communications | EcoTarium

Manager of Marketing and Communications

Department: 
Marketing & Development
Effective Date: 
October 2017
Reports to: 
Director of Institutional Advancement
Status: 

Full-time; Commensurate with experience

Position Summary: 

The EcoTarium seeks a dynamic, creative, entrepreneurial marketing and public relations professional to increase the visibility and stature of the EcoTarium, and support long-range attendance and revenue goals.  They will manage and implement a comprehensive communications effort, including brand development and web presence, advertising, media relations, cross-marketing partnerships, and printed materials. In addition, they will have demonstrated ability to devise innovative marketing strategies, provide thoughtful leadership around all aspects of marketing, public relations, and communications. The Marketing and Community Relations Coordinator reports to this position.

This position will work with the senior leadership team to develop and implement innovative communications and marketing strategies for raising the museum’s profile locally, regionally, and nationally.  This position will develop, manage, and implement a comprehensive communications and marketing program; manage social media and website, including e-commerce; plan, buy, and manage creative for all museum advertising.  This person will write and distribute press releases; pitch stories that advance the museum’s mission; serve as museum spokesperson and chief media contact; and oversee implementation of branding initiatives and standards.

Qualifications: 
  • Minimum of a bachelor’s degree in English, Business, journalism or communications field; or equivalent experience
  • Minimum of five years extensive and progressively responsible management experience in communications field with a proven track record of marketing accomplishments
  • Experience working with and developing relationships with local media contacts
  • An excellent communicator, writer and speaker who has the ability to effectively communicate to a broad constituency on science and museum related topics
  • Experience developing and implementing a strategic marketing plan
  • Management experience in effectively motivating and managing a team, including vendors and consultants
  • Demonstrated ability to be creative and entrepreneurial
  • Strong project management, planning, and organizational skills
  • Attention to detail and deadlines
  • Demonstrated ability to build consensus in a team-based environment
  • Ability to prioritize and work on simultaneous projects in a fast-paced environment
  • Ability to conduct / facilitate meetings
  • Proficiency in MS Office Suite, Constant Contact, Acrobat
  • Nonprofit experience preferable
  • Must be able to get to off-site functions and events
  • Pass CORI background check according to EcoTarium’s guidelines
Responsibilities: 

Marketing Management

  • Direct the EcoTarium’s advertising and promotions programs, including the development of media relations and creative strategies to promote exhibitions, public programs, and events
  • With the Marketing and Community Relations Coordinator, develop creative social media strategies and manage implementation
  • Manage and facilitate the work of the Marketing and Community Relations Coordinator; manage contractors for design, web, photography and social media, and manage marketing volunteers and interns
  • Manage, prioritize, write and/or develop content for a heavy schedule of museum publications, website updates, Facebook, E-newsletters, advertisements, TV and radio ads, billboards, museum signage, and miscellaneous editing and graphic design requirements
  • Work with input from education and exhibit staff to market ongoing public programming and exhibits
  • Attend museum events and programs, outreach events, including some evening and weekends
  • Oversee / direct marketing outreach events and admission-driving events at the EcoTarium

Communications

  • Act as a chief spokesperson and representative for the institution in the media and at appropriate events preparing other staff as appropriate, and represent the institution on various community committees
  • Implement brand identity in EcoTarium communications, including print and electronic media, promotional materials and signage – ensuring a consistent and engaging message to all constituencies
  • Provide excellent communication with staff to ensure a well informed, timely, and consistent message for our guests 

Public Relations

  • Work with senior leaders to identify media opportunities for raising the museum’s stature locally, regionally and nationally
  • Identify and pitch EcoTarium stories that advance the museum’s mission and vision

Administration

  • Develop, maintain, and manage an annual marketing expense budget
  • Report and strategize on the museum’s communications and marketing objectives and achievements to/with the Institutional Advancement Committee of the Board
  • Oversee the utilization of the museum’s mailing database and the growth of the email databases, and maintain photo library and project files
  • Oversee gathering, analyzing and using data on guests and identify key market segments 
Non-Essential Functions: 
  • Serve on staff ad-hoc committees
  • Other duties as assigned
Instructions: 

Please send cover letter, resume and list of three references to: Human Resources, Attn:  Manager of Marketing and Communications Search, EcoTarium, 222 Harrington Way, Worcester, MA  01604 or email:  with “Manager of Marketing and Communications” in the subject line.

EOE